Market Research For Your Organization

Customized

Existing market research services for the Australian grocery industry are limited, they provide generic "top line" information, which all of your competitors also receive.

GroceryTrack is different, it allows your organization to conduct customised market research, solely focussed on grocery buyers, just like engaging a market research firm for your own specific project.

Confidential

All work undertaken is confidential, no other organization will be aware of the questions asked or the research findings.

All questions and research findings are securely stored offline.

Upon completion of the research, your organization will receive an individual report prepared by the project team members assigned to your organisations work.

Comprehensive & Innovative

Largest Nationwide Sample

GroceryTrack uses the largest nationwide sample of Australian grocery buyers for any regularly conducted market research.

A representative sample of 10,000 Australians who are primarily responsible for buying groceries for their household are interviewed for each monthly survey.

Interviewees are carefully selected to obtain the representative sample based on demographics such as age, gender, occupation, household size and household income, drawn from all states and territories and from metropolitan, regional and rural areas.

Innovative Online Survey

The survey utilizes the latest form of online survey technology, where in addition to traditional forms of questions, images, audio and video can also be included in questions, making the the completion interactive and engaging.

Smartphones, tablet computers and desktop computers can be used to undertake the survey, enabling it to be quickly undertaken by a wide range of interviewees.

Detailed, Actionable Reporting

Reporting

Detailed, actionable reporting is provided, that is confidential to your organization.

Research findings are expertly analysed to provide your organization with detailed insights and are reported clearly to provide actionable insights.

Presentation

A summary presentation of the research findings is provided, specifically for internal distribution and internal presentations within your organization.

The GroceryTrack project team can present and discuss in detail the research findings with your management team.

Market Research is now Affordable

Innovative Cost Savings

The cost of undertaking market research using GroceryTrack is around 35% of the cost of commissioning traditional market research.

The innovative approach developed by GroceryTrack where a number of organisations can confidentially pool their research into one survey results in this significant cost saving.

Determining Cost

The cost for undertaking market research with GroceryTrack is determined by the research your organisation wishes to undertake.

Most organisations who take part have research requirements where 10-15 questions are required to be included in the survey.

As a guide, the cost schedule based on the number of questions can be found here.

Undertake Market Research Anytime

Regularly Conducted

GroceryTrack is conducted every month, where a representative sample of 10,000 Australians who are primarily responsible for buying groceries for their household are interviewed throughout Australia.

This regularity provides organisations in the Australian grocery industry with the ability to undertake market research anytime they like, with a fast turn around, where findings are available within 3-4 weeks.

Participate Anytime

Your organisation can participate anytime you wish and pay only when you do so, for example:

  • Every month, to monitor advertising awareness

  • Every quarter, to determining brand positioning

  • Once or twice a year, to investigate usage and attitudes towards your product/s

  • As a once-off, to market test a new packaging design

How GroceryTrack Works

Quick & Easy

An objective of GroceryTrack is to make conducting market research quick and easy, in addition to being cost effective.

To commence, all you need to do is advise of the topics that your organization would like to conduct market research into.

Our staff will work with you to understand what your requirements are and to develop the market research required.

The Steps Undertaken

  1. Advise of the topics that your organization would like to conduct market research into.
  2. Working with your organization, we will develop the questions required to provide detailed, comprehensive findings.
  3. The survey is conducted. 
  4. The data is analysed and a detailed, confidential report is prepared.
  5. The confidential report is delivered to your organisation and the research findings are presented by our project team.

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