Market Research

GroceryTrack© has been developed to provide market research for organisations operating in Australia's grocery industry.

It provides market research that is:

• Individual, customised & confidential

• Regularly conducted

• Cost effective

Conducted Regularly

GroceryTrack© is conducted every month, enabling your organisation to participate whenever you wish, for example:

• Every quarter to monitoring advertising awareness or determining brand positioning

• Once or twice a year, when a new product concept is required to be tested

Innovative Methodology

GroceryTrack© uses a very large, nationwide, representative sample of 4,000 Australians each month who are responsible for buying groceries for their household.   

The survey utilizes the latest online survey technology, making the survey interactive and engaging. Interviewees can complete the survey using smartphones, tablets or desktop computers.